Senior Product Designer

I design complex digital products and transactional experiences across multi-team ecosystems — transforming fragmented journeys, operational constraints, and business complexity into intuitive, scalable user experiences.

E-commerce • Marketplaces • CRM ecosystems • Conversion-critical flows

complex product ecosystems

Designing coherent experiences across fragmented tools, teams, platforms, and operational constraints

e-commerce & transactional

Improving clarity, trust, conversion, and reliability in high-stakes customer journeys

UX strategy & product thinking

Structuring ambiguity, aligning stakeholders, and turning business complexity into actionable product decisions

design systems & scalability

Creating scalable interaction patterns and consistent experiences across growing digital ecosystems.

Selected experience

Decathlon

CRM ecosystem, customer journeys, transactional UX, cross-team collaboration.

Tapbuy

Checkout optimization, UX restructuring, conversion-focused interaction design.

10+ years

Designing digital products and user journeys

Multi-team environments

Product, engineering, business & operations collaboration

End-to-end thinking

From discovery and flows to delivery and scalability